G.LAN. New graphic identity proposal
G.LAN is a non-profit organisation which aim is to promote and support cultural activities, original projects and creative labs for young people, within the Apulian territory.
G.LAN creates networks and links that make the arts and culture more accessible to all young people, empowering them to develop their talents and express themselves.
With this purpose in mind, G.LAN has turned three small abandoned buildings (in the towns of Locorotondo, Alberobello and Noci) into three lively cultural centres. These spaces include a recording studio, a theatre, a web radio studio, a multi-media library, exhibition areas and workshops.
The brand identity enhances this dynamic nature of G.Lan. Inspired by urban letterforms, the new mark, plenty of witty details, highlights the youthful spirit of the organisation.
The new identity proposal is based on the three main colours blue, green and yellow already used in the previous visual identity, accompanied by white and black. The bright palette, further emphasises the vibrant essence of the project.
